corporate identity.marketing.web.sales...results.
Get started <> Your clients have access to 24/7 browsing/shopping at home or in the workplace. Present an image that brings people to all your doors - including the web door.
Today <>
Where are you…going? You might be sitting on the sidelines watching the web explosion, wondering if you're too smart to get in and lose your shirt, or too timid to grab a piece of the trillion dollar—and exponentially growing—online marketplace. Perhaps you're confused, concerned that your products or services are not a good fit for online marketing and sales, or just skeptical that you can pull it off and deeply concerned, legitimately, about the many risks. Perhaps you're apprehensive about everything that's involved…you're smart enough to know what you don't know, and the complexity of website content updates, technology changes, order handling, drop shipping, online marketing, promotions, online sales, site optimization, inventory management, site traffic analysis, web page architecture, effective site navigation, shopping cart security, merchant services account comparisons and efficiency, web hosting and maintenance, cross-linked domains, online ROI assessment, web alliance partnerships…it's just too much to get involved with; unless you decide to go back to school and take years of courses.
OSynergyC.com is a Total Web Solution Provider – We Take the Risk and Pain Out of Going Online Successfully. One of our e-Business Consultants can help you implement all of the above and more ... can you afford to listen and decide?
Let's Talk… May we simply suggest, let us talk to you? As indicated earlier, not every business or professional practice is a candidate for our Web Packages. But our highly trained, professional Consultants can assist you in making that determination.
Situations & Solutions T. 646.290.7441
Just the facts
Businesses with fewer than 100 employees:
Represent more than 99.7% of all employers
Employ more than half of all private sector workers
Account for 52.6% of all retail sales
Account for 39 % of high tech jobs
Create 60 - 80% of the net new jobs annually
Represent 89% of US exporters SBA Numbers April 2003
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drive.traffic.to.your.door ...content.strategies
strategic identity > tactical marketing > web sales > great results
Words & Pictures Matter ...
Make your words sizzle & images supportive of your vision, mission & goals.
Content placement is critical within a site.
Site content should provide clear and fast benefits - asap.
Content should employ meaning web strategies: image or image enhancement - benefit articulation - call to action [ie. tel., email,visit,etc.]
Content identifies with the target audience; Baby Boomers, Millenium, X-ers.
Content should utilize present and future tense.
The internet offers immediate results - gratification.
Your site content should have a clear purpose [ie.set up an appointment for a complete complimentary consultation that explains why web advertising is necessary].
Content should spell out choice and present/future success.
Clients who 'think smart & big' - with sharp content - achieve site goals.
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drive.traffic.to.your.door essentials.for.your.web.site
strategic identity <> tactical marketing <> web sales <> great results
Internet Happy? Essentials for Building a Solid Web Site
It seems everyone wants a web presence these days. Can you blame them? Technology companies are at the core of financial news today. Everyone wants to know what's going on with the Technology stocks. People are using the Internet as a shopping and resource tool more every day. Internet revenues seem to be growing at an exponential rate. An Internet presence costs less than maintaining a physical location, and employs less people. A web-based business appears to be a win-win for everyone.
So why are there so many poorly designed, poorly implemented pages out there? Why are so many people (95%) losing money on the net? Our opinion is that they forgot the essentials for building a solid site. [see article below]
Important Business Questions Search internet = business
Professionally represented? Driving traffic to your door?
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What are the essentials?
1. Planning
A site has to be well-planned. If a site appears to be thrown together, then most likely it was. Users can tell. First, prepare a mission statement. It doesn't have to be long. A sentence or two should be plenty. In that mission statement, try to summarize exactly what you are trying to accomplish with the site. Once you've done that, the rest of the planning will come easier. The rest of the planning will simply become a means toward arriving at your mission statement. If you begin to lose sight of your mission statement, then write it on the top of all your outlines. Or better yet, use your mission statement as the title of your template pages. Now to the hard-core planning. We've found the best way to be with a notepad and a pen (or a pencil with a good eraser). First, lay out a site map in a flow chart style. Stick to that flow chart religiously. Once you deviate from your planned site map, you create almost twice the workload for yourself. Once you have your site map drawn out, outline your home page on pen and paper. Draw out your tables and the file names you'll be linking to. Sketch your graphics out and position them accordingly. Note where you want to place any scripts or animations. Even if you aren't the world's greatest artist or your handwriting is tough to decipher, you're well on your way to painting that picture in your head. Now, outline each individual page you link to from your home page. As you begin with each page, ask yourself 'what is the purpose of this page?' Sometimes you'll find there is little purpose in a page, and you'll delete it from the site map. All the better. It's best to find your flaws before you're too deep into the project. Now you start the coding/designing process. With a strong outline to guide you, not only will you work faster, but you'll eliminate future mistakes and changes. Your vision will probably change to some degree during the creation process, forcing you to either re-map or redesign some of the pages.. When that happens, get the same notepad and pen out, and modify from there. Trust me, laying out a site on paper is much faster than laying it out in code.
2. Design
Many people forget how crucial a site's design is. There is a fine line between a well designed site and an over designed site. You can enhance the design of a site (colors, graphics, etc.) by planning it in a similar fashion as you planned the entire site. First, figure out what color scheme you want. Establish what colors represent you the best. Usually two colors is enough. If you're unsure, try renting a book on color theory in the library, or look online for color theory resources. You don't want your colors to be too subtle, nor do you want them to be too vibrant. Now sketch out your graphics/buttons. Try to keep the colors down. Lots of colors are not only distracting, they are also larger files. You want to keep your graphics clear, easy to decipher, and not too involved. If you plan to have any effects, such as rollovers, try to do it as subtly as possible. Before you begin creating your graphics, We recommend that you lay the site out without graphics. Instead use tables and table backgrounds to illustrate the color of the site. Create a rough draft of your home page. If this is a team project, show your draft to other members of the team and listen to their opinions. If you are doing this by yourself, show it to friends, family, or anyone who is willing to give it a look. Sometimes the best feedback can come from people who aren't web savvy. If you, or others, aren't satisfied with the draft, create another one and repeat the same process. Create as many as it takes and don't work on anything else until you've settled on a final layout. Once you're satisfied with your layout, start creating the graphics and plugging them in. You may find that what you had initially planned doesn't work with the final layout. That's okay. It's inevitable that adjustments will be made during the creative process. Once you are satisfied with the graphics, then move on to the other pages. We recommend keeping a similar look and feel throughout the site. If you feel that doesn't work for you, then we urge you to use the same process for every page with a different or varying look and feel.
3. Speed
If your site is too slow, people will leave before the graphics even load. Sometimes when we encounter a graphics intensive site, we will search for an alternative while that page is loading. Your users will do the same. Nobody likes a slow site. You can increase your speed in many ways. Naturally you have to optimize your graphics. We recommend Macromedia's Fireworks or Adobe Image Ready. Make your files as small as possible without compromising too much on image quality. Optimize your code. There are several utilities that will eliminate extra data from html files to make a page smaller in size. Use them on every page on your site. Reuse graphics. Try to avoid creating extra graphics when you can use an existing one. A different graphic might make the site look a little nicer, but the existing graphic has usually already been loaded and is still in the user's cache. On this page, for example, there is probably not one new graphic. The only thing your browser had to download was the html. Last, make sure your server can handle your traffic. If your server can handle 10,000 hits a month, and you're getting 20,000 do something fast. Either find a new, faster server, or mirror the site elsewhere. There is nothing you can do from a developers perspective to speed up a server. You can have the smallest graphics on the web, but your page will still take twice as long to load as it should. If you aren't sure how fast your server is, find out. There are plenty of utilities out there that test server speed.
4. Organization
Your site has to be organized. Keep your ftp clean. We recommend creating as many subdirectories as you can. Create one for images, and create others for every other page/department on your site. On this site, everything is broken from large departments, to subdepartments, to subsubdepartments, etc. If you leave everything in one or two folders, maintaining it will be an absolute nightmare. The more you update, the less organized it becomes. Finally, you'll get to the point where it takes longer to navigate the server than it does to create the updates themselves. If you move pages around a lot, use absolute urls (full urls) for your graphics and other pages. Yes, we all hate to use them and they usually take a while. But it's a lot faster to deal with absolute urls than it is to fix 50 broken links every time you move a page.
5. Clarity
Keep it simple stupid - My favorite cliché. Your users have to understand what your doing. Keep your message simple and clear. If you do a lot of writing on your site, be direct and to the point. Don't beat around the bush. Try to use one word menus, and alt text for descriptions, or window.status Javascripts. As we mentioned before, try not to use too many colors, and try not to use contrasting colors. Your users should have an idea where to go and what to do on your site as soon as the page has loaded. Don't put the same links all over the place. Keep links in one place, or duplicate text links at the bottom of your page for non-text browsers. Keep your links to the left, right, or top of your page, and content in the middle. If it doesn't seem like there's enough space to include a link you want, either make the space or lose the link. Leave plenty of white space. Too many images and text together will confuse the user. Leave space in between. White space will direct the eye where it needs to go. Nobody likes 'busy' web pages.
6. Content
Your content is the backbone of your Web site I don't care how good it looks, or how well designed it is, or how snazzy those rollovers are. If it doesn't have good content, then it simply shouldn't be there. When putting together your content, you should reflect on the planning stage and specifically your mission statement. Every bit of content should be in some way related to the mission statement, or it shouldn't be there. If your mission statement is to make people laugh, then anything that isn't funny should be left out. If your mission statement is to inform people about whale mating habits, then you shouldn't be talking about browser updates. Don't create 'filler' content. Don't write something or put something online just for the sake of having something online. Plan your content as you planned your site. There's nothing more irritating to us more than visiting a site only to find mindless banter. When writing, be direct and to the point. Use short sentences if necessary. If you need help writing, pick up a book at the library. The best writing is usually the most researched writing. If you have the time, research what you're writing about. If you don't have the time, either make it or have someone else write for you. We probably sound like a broken record, but use the library or the web. We shouldn't have to say this, but DON'T STEAL CONTENT. Do your own research, or give your own opinions. Keep the content going. Update your site and your content regularly. Don't put something up and leave it there for years. Everything changes, and as we in the development business know, things are changing faster now. Keep up on it. If the world passes up your content, the users will pass up on your site.
7. Service
A common misnomer about web development and Web marketing is that customer service is not a requirement. Not true at all. If you don't believe me, pick out 10 random sites and e-mail the Webmaster See how long it takes to get a response, if you get a response at all. Sometimes we can be blinded by being too close to our sites. We should listen to our users for the same reason we seek outside advice on personal issues, or we ask others to edit our writing. You can never visit your site for the first time again. It's a good idea to insert a mail to link somewhere highly visible on the home page. Encourage users to leave you a comment about the site, whether good or bad. Sure, you'll get more e-mail than usual. E-mail can be hard to manage, but not if you check it regularly. When we're working, my e-mail (several accounts) is checked every 5 minutes. I don't read and respond to it every five minutes. But if we get a free moment, we read it, but more importantly we pay attention to it. No, we don't answer every single piece of mail. That's too much to ask of any Webmaster, but we answer anything we feel is important. User comments have helped me more than we can express in this article. The questions we have about our site, such as ease of use, clarity, are answered by our users. Plus, it's gratifying to hear a positive comment every now and then. Not only will listening to users help your future development, but it will also make your users feel they have a voice. The web has become too impersonal. Any sign that the creators/developers care about the users is truly a relief. Remember that every person who hits your site is an actual person in search of something. A webmaster's responsibility is to make that something easy to find.
8. Administration
Have you ever run across a site that hasn't been updated in the past year? I'm sure you have, more times than you would like. Please update your site. Please make sure all content is current and up to date. You may think that you have a wealth of material, and that it would take the average user months to read it all. Not true at all. You may have plenty of material, but not everybody will be interested in all of it. If a user visits your site, finds a good article, reads it and enjoys it, he/she will likely come back at some point. If nothing has changed when he/she comes back, that user will never come back again. Once you start letting go of your site, so will your users. Your traffic will plunge. Sometimes there simply isn't time to update a site as often as you would like. That's especially the case when you administer several. Try to set a goal for yourself. Make an honest attempt to update your site every other day. You might not always meet that goal, but you should always stay near it. If you meet your goal, your traffic will increase. I promise you. If you spend most of your time fixing your site, then you are probably doing something wrong. There are numerous utilities that can help you macro-manage your site. Find out what the problem is, and look for a solution with software.
9. A sense of personality
Entertainment is always welcome. Every page should have some level of entertainment. Whether it's a joke every now and then, or cute graphics, or what have you, it should be somewhere. Even if you maintain a site on gardening, a nice bit of humor is refreshing. Now don't go overboard on it. I would advise against having a Joke-of-the-day column on a gardening site, but something cute every now and then never hurts. Also, AP News [Varied Topics] makes you a favorite. Mix things up a little bit. Make it a challenge to make your users smile. They'll reward you by coming back more often.
10. Usefulness
In some ways this is the most important tip. Every site should fall under one of the following categories:
Informative - Offer information about a trade, a product, etc. Offer educational materials. Be a resource of some nature.
Service Oriented - Offer a service (search engine, downloads, auction, etc.), sell a product, or advertise a company.
Entertaining - Self explanatory. Humor, multimedia, etc.
If your site doesn't fall in one of these 3 categories, We implore you to abandon the project before you waste any bandwidth. If you're going to put up a web site, only do so because you feel you have something of value to offer the general public. We're sure you've run across a web site, and asked yourself, 'what's the point?' You wouldn't want anyone to ask the same thing about a site of yours, now would you?
Target - Target - Target <> Your Wish List & 'Bread & Butter' Clients <> On-Line
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drive.traffic.to.your.door
Page Design Tips
strategic identity > tactical marketing > web sales > great results
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Think Forward Advertising ...
Drawing on experience that runs from New York City To Los Angeles. We bring a unique combination of left- and right-brained approaches to our on-line advertising campaigns. We know that at its best, advertising is a visual and verbal language that engages its audience with a message in a fresh and powerful way. Its originality cuts through a cluttered media environment to advance organizations, motivate customers, reposition companies, and re-energize whole industries.
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Some Page Design Tips
If your concern is that your page should look good without being too slow to load, here are a few commonly used tricks that you may want to consider:
Do not put too much text in one big block. Separate them out into paragraph and put white space between paragraphs. This makes your text look more readable. Like colored pages? That's okay, but in general, if the readability of your text is important to you, a white background with black text works best. If you must have a colored background, make sure you try out your page by viewing it in resolutions like 256 colors to see whether the page looks all right. A colored page that looks fine on your 32 bit color resolution system may have dithering that makes your text difficult to read on lesser settings. If you check the Web sites of big companies (Microsoft, Yahoo, etc.), you will find that they still prefer a white background with black text for their main text. These companies probably have more resources for testing the usability of their Web site than you have, so it may not be wise to scoff at their design too quickly. Reduce the size of the individual graphics files on your pages by using the following methods:
reduce the number of colors in the graphic
reduce the size of the image, if possible
in animations, reduce the number of frames
in animations, don't duplicate the background in every frame; make the first frame a background without any objects that will move, and put all your moving objects in separate frames with transparent backgrounds.
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drive.traffic.to.your.door Traffic.Enhancement.Program
vstrategic identity v tactical marketing v web sales v great resultsv
Supporting All Of Our Packages
Our enhancements are ready to be plugged into your modulated template; Keep your web security while adding additional value to your packed web sites. The details are in the detail - just ask.
Discover your site's full revenue potential.
Discover a fast and easy way for websites of all sizes to display relevant Search Engine Listings on their website's content pages and images. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to traffic and enhance your internet message to prospective and existing clients. Ask us for all the particulars.
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drive.traffic.to.your.door noteable.projects
corporate identity.marketing.web.sales...results.
web.involvements.
We Protect Our Clients From Hackers & Annoying Pests*. We Have Served Over 620 Clients In North America & Will Have A Sales Professional Put Together A List Of Clients To Preview ...
We Get The Approval Of Our Clients Before We Advertise Our Involvement(s)... And ... The Benefits Of A Business Relationship With O Synergy C; We Believe This Is Proper Protocol.
* Annoying Sales Agents Who Are Not Respectful Of Others
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web design. implementation. strategic marketing & sales planning.
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meta tag enhancement. advertising. traffic enhancements. transfer
program. daily-monthly statisical customized reporting & analysis.
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drive.traffic.to.your.door search.engines.lead.clients.your.way
corporate identity.marketing.web.sales...results.
search.engine.marketing.considerations
Search engine marketing is perhaps the most powerful eCommerce marketing initiative vailable and cannot be ignored. 90% of qualified website traffic is generated through search engines. Gaining high visibility on the most popular search engines [Google, Yahoo, MSN, AOL, AltaVista, AskJeeves, Overture, Lycos, et al] is critical to the success of a profitable web presence. Obtaining page visibility on the most popular search engines enables you to take advantage of the flood of qualified, targeted consumer prospects that are actively looking for your products and services.
Get started with the top 100 search engines [over 90% of the world traffic] and then explore the other minor search engines as well as click thru products. Our packages have a traffic component that works.
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SE Optimization >>> Game Plan Overview
The most important reason to have your Web site is to effectively provide the information you want to the visitors on your site. However, maximizing your site to allow search engines to list it is important, too. The way to do this is through search engine optimization (SEO).
Most people know that SEO is important to their Web site's success. However, SEO can be pretty confusing, too. Not everyone is exactly sure what SEO is or how SEO works.
So, if you are confused by SEO, then read on. We will de-mystify it for you with some basic information.
Let's start with the definition of SEO: SEO is the art and science of making your web pages attractive to search engines so that they may pick up your site as a listing when people search for terms related to your site.
The best way to begin the search engine optimization process is to get your Web site ready for optimization. Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three-word key phrases, since it is easier to get higher placement in search engines for phrases than single words.
The next step is to incorporate some of your top keyphrases into your home page. This is important because search engines scan the text on your home page for these keyphrases. The title should come first – then the name of your company. The title of your home page must include your main keyphrases, because this is what search engines display as text when your link is posted. Also, in the description of your company, use at least one keyphrase and keep it under 50 words. Be careful that you do not put too many keyphrases on your homepage, however, because search engines may consider this spamming. When it comes to homepage text, you should have a balance between keywords and regular text.
Also, some search engines use metatags to describe where they should list web pages in their database. Metatags are non-displayed text written in HTML intended to describe a Web page for the purpose of allowing search engines to catalog the content of a Web page. In order to optimize metatags, incorporate your kephrases into these metatags and place them into the HTML on your web page.
Also, make sure that your pages are under 50KB, have minimal HTML coding and little or no Flash design, and that you have a site map/index for your site. All of these things help the search engines read your site.
Most of the most modern search engines have scanners or "spiders" that will go out and find the information on your site to index it within search engine pages. However, we do recommend that you go to the major search engine Web sites yourself and find out the best ways you can submit your site directly to the search engines.
If you would like to design or redesign your site for better SEO success, consider our design services. We have great designers that can optimize your site for the search engines. If you would like a free quote from our designers, please go to: solutions@osynergyc.com
PLEASE NOTE: Probably one of the best ways to get your site noticed on the search engines is through pay-per-click advertising. This is where you pay for the placement of your Web site on search engine result pages for search terms that relate to your Web site. You only pay for this placement if the person doing the search engine searching clicks on your link after the search. We offer pay-per-click marketing credits and training a la carte.
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From a starter site to a complete E-Commerce site, our Web Site Packages include everything you need to launch and maintain a successful Web site.
Key Statistics
When you consider that more and more consumers are using search to find the products and services they want, it just makes sense for your business to be featured prominently in search results.
Consumers who use search are actively seeking what businesses like yours sell-which means they are highly targeted and motivated to buy.
The Frequent Use of Search
How many people are utilizing search each day? Findings by PEW Internet and American Life Project indicate that over 38 million people will use a search engine on an average day.1 Think of how many of those searchers could be looking for what your business offers.
Research by eMarketer, further explores user behavior, revealing that over one-fifth of Internet users will use a search engine four or more times in a day.2
The Popularity of Search
According to recent findings from JupiterResearch, search is the second most ubiquitous online activity behind email, with 76% of online consumers using a search engine monthly, if not more frequently.3
Another study by iCrossing reveals that most adults who buy online rely on search engines to research their purchases.
88% of adults who purchase items online conduct some sort of online research at least sometimes prior to completing their purchase.4
67% of U.S. adults who research online before making a purchase decision use search engines as a research tool.4
40% of those conducting online research go to search engines first. Nearly equal percentages of respondents who use search engines to research products online use them to find a web site from which to buy (54%) or investigate where to purchase their desired product (53%).4
The Future of Search
eMarketer estimates that nearly 60% of Americans will be Internet users by the end of 2005.5 In addition, online retail revenues are projected to grow to $139 billion by 2008-a 19% increase from 2005.6
Couple this information with the trends in search use and it's clear that advertisers utilizing search only have one place to go: up.
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"Search Engine Users," PEW Internet & American Life Project Report, January 2005
"Frequency of Search Engine usage in the U.S., 2004," eMarketer, February 2005
"Demographic Profile, Search Users," JupiterResearch, March 2005
"How America Searches: Online Shopping," iCrossing, based on Harris Interactive® poll, August 26-30, 2005
"E-Commerce in the U.S.: Retail Trends," pg. 6, "Comparative Estimates: Internet Users in the U.S. 2003-2008," eMarketer, February 2005
"E-Commerce in the U.S.: Retail Trends," pg. 9, "Comparative Estimates: U.S. Online Retail Sales 2003-2008," eMarketer, April 2005
Contact Our Sales Professional In Your City/State
Search engine optimization (SEO) is one of the most complex aspects of web development. Each search engine uses a different algorithm. These algorithms consist of hundreds of factors, and these factors are constantly changing, and they are carefully guarded trade secrets. Because of this, no one knows with 100% certainty the perfect way to optimize a site, except those who are in the employ of the search engines. However, there are individuals called search engine optimizers, they constantly study the methods and techniques and have armed themselves with a set of skills that have proven rate of success.
In general, there are two areas to focus on for top rankings: Solid Coding of each page and linking.
Soild coding involves having experienced programming behind the website and comprehensive copy, which includes keywords. Linking is primarily having links to your website from other web pages that are already in the SE's database.
Natural rankings are still one of the most important ways to drive traffic. Search engines now seek to reward ethical, high-quality websites with top rankings and remove inappropriate "spam" websites. While natural rankings can produce continual free traffic, it takes effort and time from an experienced individual to achieve optimum results; it can take months to get listed. There will be expenses involved to setup and maintain any search engine marketing campaign.
If you need top rankings quickly, there are ways such as pay-per-positioning (PPP), to get higher ranking. PPP listings use a bidding process to rank sites. If you are the top bidder, meaning that you are willing to pay the most per click on a given phrase, you will have top placement. Please note that this can be a very costly process, and you should weigh it against your return on investment (ROI) to asses its worth. For integrity reasons, the major search engines (Yahoo.com, MSN.com and Google.com) do not offer higher rankings for a fee.
Although Search Engine placement is the most popular form of Internet Marketing, there are many other ways to advertise your products, services and your website. Some of the many other marketing tools are placing banner ads on other sites, listing on affiliate sites and other strategies including email newsletters and promotional emails. Please note that using email as way to promote your site has a downfall: SPAM. These days, spammers are taking over our inboxes, so you must have permission from the client, before sending them any promotional emails, and also try not to do it more than once a month or you may be considered spam.
If you are interested in Internet Marketing you may contact us. We can help you asses SEO campaign, and assign you an expert to develop and implement the strategy. You can also choose how much you want to do in-house. We understand that the costs of hiring an expert may offset your ROI: We are happy to do an initial consultation, develop an SEO strategy, then hand it off to your internal staff to perform implementation and ongoing management.
Internet Marketing Campaigns Starting at $1500! They employ a six to stick contact strategy.
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Google Facts & Fiction
Fiction: Advertising on Google affects my rankings in the search results.
Fact: Advertising with Google neither helps nor hurts a site's rankings in Google.
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Fiction: Joining a link exchange or "free-for-all" link program will boost my rankings.
Fact: Linking schemes will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail.
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Fiction: Automated "rank checking" programs are a good way for webmasters to save time and measure their online presence.
Fact: Automated rank checking programs violate Google's Terms of Service. They use server resources that should be spent on answering user requests. We strongly request that you not use rank checking programs to check your position on Google.
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Fiction: A competitor can ruin a site's ranking somehow or have another site removed from Google's index.
Fact: There's almost nothing a competitor can do to harm your ranking or have your site removed from our index. Your rank and your inclusion are dependent on factors under your control as a webmaster, including content choices and site design.
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Fiction: A website will be removed from Google's index if it's "over-submitted."
Fact: We don't require submission nor do we penalize sites for "over-submission." You're free to submit as often as you wish. However, given the nature of our inclusion process, your time is better spent improving the content and links of your site.
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Fiction: Sites aren't included in Google's index if they use ASP (or some other non-html file type.)
Fact: At Google, we're able to index most types of pages and files with very few exceptions. A sampling of the file extensions we're able to index includes: pdf, asp, jsp, html, shtml, xml, doc, xls, ppt, rtf, wks, lwp, wri, swf, cfm, and php.
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Fiction: Using a particular type of web server such as Apache or IIS will benefit a site's rankings.
Fact: Google does not distinguish between different web server types in our rankings; use whatever type of web server is best for your situation.
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Fiction: If my pages load slowly, that will hurt my site's rankings.
Fact: How fast a page loads does not affect its ranking. However, if your web server or connection is down or causes a page fetch to fail, that page won't be indexed.
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What is SEO?
Short for search engine optimization, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Now the long definition: Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors"). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO".[1] Other SEOs reject the black and white hat dichotomy as an over-simplification.
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The 3 Common Mistakes Marketers Make
The plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they’ve got gaping holes in their PPC strategy. Don’t overlook the basics.
Search engines such as Yahoo! and Google allow you to bid on keywords and drive visitors to your web site for a per-click fee. The Yahoo! Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you’ll only be charged when someone clicks on your ad.
Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:
1. Choosing the Wrong Keywords
The wrong keywords deliver too much traffic that doesn’t convert, or too few visitors to impact your bottom line. The trick is to choose highly-targeted keywords that are targeted, yet popular enough that you’ll get decent traffic without blowing your entire budget in 24 hours. If you’ re trying to get visitors to take action on your site, it’s mission critical to track your leads or sales at the keyword level. Without knowing which keywords did and did not perform, you won’t be able to maximize your advertising profits.
2. Writing Ad Copy that Attracts Non-Buyers
Generic-sounding copy is terrible, especially for pay-per-click. Something like “we offer business solutions to help your company succeed” is so vague that it’s going to attract people who have no use for your company. You’ll be paying for wasted clicks. A worse offense is to over-promote your offer which also attracts non-buyers; the word “free” has to be used carefully for this reason. Make your ad descriptive and compelling so potential customers know what you’re selling and get ready to buy before they land on your site.
3. Using a Landing Page that Doesn’t Sell
Do not, I repeat, do not send PPC traffic to your home page. Besides certain exceptions, it’s not the most relevant page for the users’ search query. The landing page you send visitors to, and the way it’s designed and written, determines if people stay or abandon your site. Design and test your landing pages for optimal conversions.
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Are you web ready?
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If you are currently using the internet, chances are that your computer has been subjected to a harmful parasite known as Spyware. Our web packages are all web-secure and scanned-cleaned hourly. Spyware and Adware have effectively surpassed Viruses as the #1 computer privacy issue effecting 90% of internet connected PC's. Below are just a few of the many symptoms your computer will experience if infected with spyware.
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What we have done is develop a proprietary system that completely scans your web site for spyware and over 1,000 other malicious wares including adware, Trojans, AOL Pests, browser highjackers and more…….All at N0 Additional C0ST to you [in every package].
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ADVANCED WEB DESIGN
Corporate web sites * Small scale web sites * Web site maintenance * Revamping existing web site
These days, with various HTML programs available on the market, it seems like practically anyone can design a web site. However, one can always distinguish between a professionally built site and an amature one. Would you really hire a beginner to do a "bargain job", using basic templates, for displaying your company's image to thousands of potential customers? Your prospective clients will likely assume that the primitive web site reflects the level of professionalism and service that they would receive from your company.
Even when the budget is tight, we can still design a bespoke and professional-looking site that will never give off that impression. Then you can either maintain it yourself, or turn to us to make the necessary updates and changes when the need emerges.
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Sunday, October 28, 2007
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